HPCL, Tata Motors Launch Co-Branded Diesel Exhaust Fluid 'Genuine DEF'
Hindustan Petroleum Corporation Ltd. (HPCL), a Maharatna Oil Company, and Tata Motors, India’s largest commercial vehicle manufacturer, have joined forces to launch their co-branded Genuine Diesel Exhaust Fluid (DEF). This high-quality DEF solution is designed to enhance vehicle performance, improve drivetrain efficiency, and extend vehicle longevity. Produced in BIS-approved facilities that meet top industry standards, the co-branded Genuine DEF will be available through HPCL’s extensive network of 23,000 fuel stations across India, ensuring convenient access for customers.
DEF is an essential component for modern BS6-compliant diesel vehicles, playing a vital role in reducing harmful emissions. It works by breaking down potentially dangerous nitrogen oxides into harmless nitrogen and water, contributing to cleaner air. By using the co-branded Genuine DEF, Tata Motors customers can optimize vehicle performance while adhering to emission and environmental regulations.
Speaking about the launch, Mr. Amit Garg, Director, Marketing, Hindustan Petroleum Corporation Ltd., stated, “At HPCL, we are committed to driving innovation and sustainability in the mobility sector. Our partnership with Tata Motors for co-branded Diesel Exhaust Fluid (DEF) is a significant step toward reducing emissions and supporting cleaner transportation solutions. By leveraging our extensive distribution network of 23,000 plus retail outlets and Tata Motors’ technological expertise, we aim to provide customers with a high-quality, accessible, and eco-friendly solution that contributes to a greener future.”
Mr. Girish Wagh, Executive Director, Tata Motors, added, “This collaboration with HPCL marks another step forward in our commitment to provide innovative and sustainable solutions for the commercial vehicle industry. The introduction of our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors customers can now access it even more easily across the country, and achieve optimal performance while complying with highest environmental standards. We are delighted to partner with HPCL in offering a product that not only enhances vehicle efficiency but also contributes to making the environment cleaner, and the future greener”.
HPCL remains dedicated to innovation, sustainability, and customer-centric services, playing a pivotal role in India’s energy transformation. The company continues to invest in cleaner fuels, renewable energy, and digital advancements in fuel retailing. Its robust supply chain and state-of-the-art infrastructure, including refineries and terminals, ensure seamless product availability across urban and rural markets.
As a holistic mobility solutions provider, Tata Motors complements its vehicles with the Sampoorna Seva 2.0 initiative, offering comprehensive vehicle lifecycle management services. These include breakdown assistance, guaranteed turnaround times, annual maintenance contracts (AMC), and easy access to genuine spare parts. The company also leverages its connected vehicle platform, Fleet Edge, to optimize fleet management and maximize vehicle uptime. With over 2,500 sales and service touchpoints across the country, Tata Motors ensures maximum uptime and reliable service for its customers.
Together, HPCL and Tata Motors are driving the future of sustainable mobility, offering innovative solutions that benefit both customers and the environment.
